A first time event GRAD/TALK gave BFA Advertising students an opportunity to speak with graduates from 2008 - 2011, who currently are working in the industry. The informative conversation which I attended was met with great enthusiasm not only from the majority of students in the Advertising Design Program at FIT, but also the alumni, and faculty members that attended. Questions with regards to how the industry looks for fresh ideas and constant interaction with their clients was not only informative but lead to how the industry has changed from working with just an art director and copy-writer to involving a creative technologist to create a team of three. Students that graduated shared their personal experiences from how clients expect their graphics to appear to how you need to learn HTML, Flash, typeface, web design and digital media programs, which effectively maintains client’s presence in a global competitive industry but also gives an edge for the team to successfully create an effective ad campaign.
Maia Nero
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